Bibliography Resources for Advertising

Digital History TOPIC ID 24

Stephen Fox, The Mirror Makers: A History of American Advertising and Its Creators (New York: Random House, 1984).

Jackson Lears, Fables of Abundance: A Cultural History of Advertising in America (New York: HarperCollins, 1995).

Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920-1940 (Berkeley: University of California Press, 1985).